DARCY'S PROFESSIONAL OVERVIEW
PAST EXPERIENCE
Past Roles
DIGITAL CONTENT SPECIALIST, FORTUNE BRANDS INNOVATIONS
November 2023-Present
Create and execute content marketing strategies for direct-to-consumer (DTC) and direct-to-owner (DTO) e-commerce initiatives. Develop compelling copy for emails, thought leadership articles, digital banners, and landing pages to engage audiences, attract new customers, and drive revenue while ensuring alignment with brand strategy and e-commerce best practices.
-
Write conversion-focused content across multiple digital channels, including product descriptions, promo offers, landing pages, and email campaigns.
-
Collaborate with cross-functional teams to support leading home and security brands such as Moen, Therma-Tru, Larson, Yale and Master Lock.
-
Optimize website content and digital assets to enhance customer journeys and maximize conversions.
-
Partner with digital teams to refine distribution strategies and increase audience reach.
SENIOR CONTENT WRITER, LEAF HOME
November 2021-March 2023
Elevate brand performance goals by taking initiative with the creative process and solving for audience needs while leveraging data-driven insights and paying careful mind to platform requirements and best practices.
-
Collaborate closely with marketing teams and internal stakeholders to drive authentic, consistent content across multiple channels.
-
Play a critical role in developing content strategies for all Leaf Home brands.
-
Specialize in crafting taglines and making long copy tight and compelling for Facebook, Instagram, Pinterest, and Google.
CONTENT SPECIALIST, LEAF HOME
September 2020-November 2021
Create highly compelling UX, social, and email content that drives sales initiatives, builds trust and credibility in the brand, and aligns with the overall brand’s tone, style, and delivery.
-
Write and self-edit for quality, consistency, clarity, brevity, and readability.
-
Collaborate with team members to produce engaging text and videos.
-
Manage the conversation and growth of reviews through multiple 3rd party sites.
CONTENT MARKETING SPECIALIST, SARNOVA
September 2018- February 2020
Conducted research and analysis on clients’ industries and results. Implemented proven SEO principles to create, execute, manage, and improve content for organic and pay-per-click marketing campaigns on Google, Bing, and other search engines. Revamped and maintained website master product catalog, including mobile-ready content. Crafted copy for email broadcasts, website landing pages, social media posts, blogs, videos, and other marketing materials. Collaborated with project management team to ensure product content quality and vendor satisfaction, and established email templates for sales team.
-
Managed $3K annual social media budget, increasing yearly Facebook page views by 443% and impressions by 1,536%.
-
Enhanced product and meta descriptions for more than 1K products, utilizing social media to amplify revenue by more than $2K.
-
Honored as first new colleague to receive “Gravy Award” within first month of employment for successfully “moving the needle.”
MARKETING ASSOCIATE, AMERICASH LOANS
September 2018- February 2020
Cultivated strong social media presence for all brands using Facebook, Twitter, and YouTube platforms. Multi-tasked the development of SEO content for three brands, including blog posts, press releases, website content, and email campaigns. Created and managed successful social media campaigns, driving improved click-through rate (CTR) and return on investment (ROI) results for multiple brands. Played an instrumental role in marketing efforts across three brands, increasing click-through rate (CTR) and return on investment (ROI) for each brand. Launched innovative social media and brand awareness campaigns, including conception of customized content marketing; coordination and planning of events; and development of creative email marketing strategies and social media posts.
EDUCATIONAL HISTORY
B.A., LEWIS UNIVERSITY
AUGUST 2010-DECEMBER 2012